These innovators are shaping the future of digital video
Online dating is a $2 billion industry and growing. Yet the most popular dating applications don't leverage video or live-streaming technology. 17 Seconds is leading the way with a mobile dating app that uses live video to facilitate more authentic connections. Users engage in "virtual dates" as a way of getting to know each other before meeting in person. Research shows that first impressions are formed within 17 seconds of meeting someone new. This startup aims to satisfy the Millennial generation's need for speed and instant gratification by merging video with the ancient art of matchmaking.